QR Codes and why you should use them in your Grand Rapids printing and marketing pieces
QR Codes are a great way to optimize your marketing efforts and be able to provide trackable data on whatever you’re promoting by blending traditional advertising with new age advertising. There are so many ways you can incorporate them into your marketing plan. What are your favorite ways?
How to make a QR code
You can use one of these or you can use their options to make your own! Once you have the location of where the QR code will lead, the next option is to set the colors. Now, you’re going to want to make sure the colors you use are fairly dark as those will be able to be read more easily.
Grow With Google: A Free Branding Exercise for Any Business - Using Canva
Style guidelines are so important to your brand’s identity. Your brand is not a logo… it’s your brands personality. Whether your posting an image to instagram or making a brochure and business cards, it’s important to be consistent and have the same imagery style.
How to Prepare a Canva File for the Print Shop
Canva can be a wonderful resource for anyone wanting to make their digital and print materials look awesome. It’s so easy to use that almost anyone can use it. There are so many templates that you can look like an expert in design in only a few minutes.
Just For Starters
Prepress and proofing: This will put yourself at ease with the ability to see what your items will look like before the final product is done. Giving you the validation that the job you want done is accurate to what you will get.