Printing business cards and what they do for your brand
Jessica Gutowski-Slaydon Jessica Gutowski-Slaydon

Printing business cards and what they do for your brand

Recently, we had a friend visit our Grand Rapids, Michigan Print shop. Walt 3’s travel buddy, Nikolai, asked if we had ever seen the Business Card scene from American Psycho. It’s always is a good laugh. To the average person, these business cards all look the same, but to the printer they are all different. The bit about the raised type always gets me. As I watched the clip again it made me think, how important are business cards in modern times?

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How should I format addresses in a spreadsheet with Excel or Google Sheets when I’m doing a Mailer?
Our Team, Our Shop, Printing Tips Jessica Petroelje Our Team, Our Shop, Printing Tips Jessica Petroelje

How should I format addresses in a spreadsheet with Excel or Google Sheets when I’m doing a Mailer?

Sometimes you have two people at the same address, like two partners with different last names living together. We recommend adding a name 2 field for clarity. This list has an optional salutation field as well. This is usually used on inner materials, like a letter. Example: You want the envelope address to read “John Smith and Jane Doe” and the greeting inside the letter to say something like “Dear John and Jane,”.

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Swift Printing funny and cute photos from the past
Our Team Jessica Gutowski-Slaydon Our Team Jessica Gutowski-Slaydon

Swift Printing funny and cute photos from the past

Wow, look at those awesome vintage uniforms! This photo is from 1985. It’s the year Walt and Amy Gutowski got married. Can you find Walt in the photo? I think he needs to bring back the long hair and mustache. What do you think? Fun fact: Walt still plays softball in a competitive league.

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Could Printing Be a Family Tradition for the Gutowski’s on Bridge Street?
Printing Technology, Our Shop, culture, Printing Tips Jessica Gutowski-Slaydon Printing Technology, Our Shop, culture, Printing Tips Jessica Gutowski-Slaydon

Could Printing Be a Family Tradition for the Gutowski’s on Bridge Street?

Sidebar: The Craftsmen Club was a group of printers in the area that would get together. I have great memories of attending the Craftsmen Club as a kid. The extent of my knowledge when I was young was limited to they would go to a park and cook steaks. Now I understand the club was a way for printers to connect, make relationships, and share industry knowledge.

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Cool Bridge Street History
culture, Community Involment, Education Jessica Gutowski-Slaydon culture, Community Involment, Education Jessica Gutowski-Slaydon

Cool Bridge Street History

404 Bridge N.W. The Oroiquis Building. Built in 1893, this structure has housed meat markets, grocery stores, a bakery, and a shoe store. The upper floors have been used as a rooming house and as a hotel. Swift Printing Company, owned by Walter & Amy Gutowski, Jr., has occupied the retail space on the ground floor of the building since 1954. (The Paper, July 6-12, 2000, p. 5.)

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Rapid Growth Media Article on Bcorp & Swift Printing Co
Our Shop, Our Team, Community Involment, culture, Printing Technology Jessica Gutowski-Slaydon Our Shop, Our Team, Community Involment, culture, Printing Technology Jessica Gutowski-Slaydon

Rapid Growth Media Article on Bcorp & Swift Printing Co

Swift Printing, located at 404 Bridge St. NW in Grand Rapids’ Westside neighborhood, is the only printing company in Michigan with B Corporation status. That's a documented and implied promise to put matters of environmental, cultural, and workforce sustainability over meeting a bottom line.

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September 20, 2021 Swift Printing is the title sponsor for the Walt Gutowski Sr. Driving to Achieve Golf Outing supporting the YMCA
Community Involment, culture Jessica Gutowski-Slaydon Community Involment, culture Jessica Gutowski-Slaydon

September 20, 2021 Swift Printing is the title sponsor for the Walt Gutowski Sr. Driving to Achieve Golf Outing supporting the YMCA

The love runs deep. My father, Walt Gutowski Jr., and all of his siblings love the Y.M.C.A. Walt Jr. learned to swim before he could walk at the Y. I’ve heard stories of him as a baby crawling out on the diving board and jumping into the pool.

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Walk Up Copy Center Now Open
Our Shop, Community Involment Jessica Gutowski-Slaydon Our Shop, Community Involment Jessica Gutowski-Slaydon

Walk Up Copy Center Now Open

Traditionally we have always been a commercial print shop known for our swift service. However, with the increased amount of foot traffic on Bridge Street, we are getting called to be even more swift. You want a handful of copies and you want them now. Guess what? We now can affordably get you the copies you need.

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