Printing business cards and what they do for your brand

Recently, we had a friend visit our Grand Rapids, Michigan Print shop. Walt 3’s travel buddy, Nikolai, asked if we had ever seen the Business Card scene from American Psycho. It’s always is a good laugh. To the average person, these business cards all look the same, but to the printer they are all different. The bit about the raised type always gets me. As I watched the clip again it made me think, how important are business cards in modern times?